Coffee brand Lavazza has tapped American filmmaker Martin Scorsese and his daughter, Francesca Scorsese, as the faces of its latest social media campaign, a five-part mini series titled Family Blend.

A spokesperson for the brand commented 'With this project, we are thrilled to portray coffee as a cultural gesture that spans generations and languages, serving as a meeting point for creativity and identity. The collaboration with Martin and Francesca Scorsese brings to life a unique dialogue that blends the depth of cinematic language with modern digital formats'.